History

IGI was founded in the early sixties and soon made headway as a firm specialising in children's footwear, in particular toddlers' first shoes.
With the creation of the brand name PRIMIGI in 1976, IGI consolidated its leadership in the sector as a manufacturer of high quality footwear that is carefully designed for children's well-being, while also paying particular attention to current trends and fashion with a design that is all-Italian.
As the years went by, parents and children became more demanding, resulting in PRIMIGI extending its collection beyond those targeting toddlers (0-2 years) and pre-school children (3-5 years) to develop new lines for school children (6-10 year olds).
Each line has its own marked personality and patents which respond to the specific needs of each age group.
Finally the price/quality ratio is another element that has led PRIMIGI to be the most popular brand with Italian mothers.
In May 2001 PRIMIGI became part of the IMAC Spa Group, a European market leader.
The PRIMIGI brand, with its background of experience and specialisation in the production of high quality children's footwear, now acquires the capacity for technological innovation inherent in this Group.
PRIMIGI is set to become the most popular Italian brand in the world.

PRIMIGI, specialist in new ideas.

Animagic Shoe Boxes

PRIMIGI is well known by mothers and children as a specialist in children's footwear. For thirty years now, PRIMIGI has focused its activity on this type of product in order to guarantee the highest quality and maximum reliability.
PRIMIGI has an in-depth knowledge of the specific needs of each age group and accompanies the child's development from his very first steps to the age of 10 years approximately (even though sizes are available up to 40), with carefully researched solutions in anatomical conformation.
All models have been designed down to the very last detail to ensure that they are tough, flexible, light-weighted, well-aired and comfortable.
Apart from comfort and well-being, PRIMIGI pays great attention to style, by proposing the latest fashion trends for a wide variety of occasions, ranging from sports activities, playtime and school.

Unmistakable style

There can be no doubt as to the design content of Primigi children's shoes: a taste for detail that is typically Italian, a passion for beautiful materials and accurate research aimed at satisfying the practical requirements of today's children.
Each model is fruit of a great tradition combined with international fashion trends. More important still, these models derive from a capacity to reinterpret fashion, styles and colours with the eyes, spontaneity and imagination of modern children. Primigi Shoes are often featured and advertised regularly inside Vogue Bambini, the world-known children fashion magazine from Italy.

PRIMIGI Insoles

PRIMIGI Air Effect System.
I run, jump and play and never get tired.
This is PRIMIGI's latest novelty. The new AIR EFFECT SYSTEM insole consists of a soft layer of foam material lined with two layers of natural leather. Its secret lies in a special seal that closes the outer lining hermetically without compression, thus creating a soft cushion. With each step, the air trapped inside moves from heel to toe and vice versa, conforming to the foots movement while carrying out a reinvigorating massage. The result is a comfortable support for your child's feet.
Particular features
- Pliable, soft, light
- elastic, self-conforming, natural
- transferable from one shoe to another to last longer
- removable, antibacterial and washable
- anti-shock effect

PRIMIGI Sky Effect System.
A boost of energy and freshness.
Lightly padded and lined with natural leather to protect from the hardness of the ground, this insole provides a natural support for the foot.
Particular features
- extra-light, pliable and cushioning
- washable in its removable version
- breathable
- antibacterial

PRIMIGI insoles.

Wash delicately for a longer life.
PRIMIGI insoles are made from prime materials and lined with soft leather to ensure that your child's feet come into contact with natural materials only. In order to maintain these characteristics, we advise you to wash them delicately (as you would do with woollen garments), preferably by hand, using neutral or Marseilles soap, taking care not to scrub or twist. The insoles must then be dried thoroughly, away from direct heat, before reinserting them in the footwear.

PRIMIGI Shoes for baby's first steps

PRIMIGINO
A soft embrace for inexpert little feet.
With this collection of baby shoes, PRIMIGI offers a delicately safe support for your child's first steps. Using prime leather materials, PRIMIGINO shoes are outstanding with their "sack-like formation" that ensures softness and flexibility and has a protective cushion around the ankle. All the models have been designed with a wide opening to make them easy to slip on and off.
Their shape has been accurately designed for such delicate, little feet.
Particular features
- special rear support to reinforce the heel and ensure a correct posture
- soft insoles that are anti-mycotic and antibacterial and which offer physiological arch support
- additional supportive cushioning to protect your child's achilles' heel when he is crawling.

www.primigi.com